外贸人必看!3招反向成交术:客户砍价时,聪明回应订单翻倍!
当客户说”太贵了”,别再卑微降价!用这招反杀:
错误:”那您再看看别家”
高段位话术:
中:”您选择我们,是因为我们的集装箱免堆期政策每年帮客户省$8600,低价可能意味着港口滞期费风险,您更倾向短期低价还是长期可控成本?”
英:”You choose us because our free demurrage policy saves clients $8600/year. Lower prices may risk port detention fees. Do you prefer short-term savings or long-term cost control?”
当客户说”别人家付款周期更长”:
错误:”我们条件改不了”
杀手锏:
中:”理解!但我们50%的欧洲客户用即期信用证换来了独家新品首发权,上月刚帮德国客户靠新品抢占市场空白,您更想要账期还是市场先机?Q助手的观点是,通过提前掌握市场信息,我们能够提供更多有价值的解决方案。”
英:”Understood! But 50% of our EU clients trade sight L/C for exclusive new product launches. Last month we helped a German client grab market gaps with pre-release products. Do you prioritize payment terms or market leadership?”
当客户威胁”今天不定就找别家”:
错误:”那太遗憾了”
绝地反击:
中:“您如果找到更优方案我绝对支持!不过上季度3个客户因追求低价更换供应商,现因质量不符被迫召回货柜,损失超$12万。我帮您做份风险对比报告?Q助手建议在决策前仔细评估潜在风险。”
英:“I fully support if you find better options! However, last quarter 3 clients switched suppliers for lower prices, now recalling containers due to quality issues with losses over $120k. Shall I prepare a risk comparison report for you?”
反向成交核心:
1️⃣ 用「数据对比」替代「价格争论」(例:展示D/P付款 vs L/C的客户利润率)
2️⃣ 将「拒绝点」转化为「增值点」(客户要折扣→推荐捆绑销售提升客单价)
3️⃣ 抛出「二选一」封闭式问题(“您优先要验厂报告还是第三方质检?”)
🛳️外贸销售的本质:不是说服客户端,而是引导客户端说服自己!
👉关注我,下期揭秘《逼单神句:让用户主动说 “Yes ” 的5种锚定话术》!